Marketing
Branding and Conceptual Development
Establish branding and concept of the practice. Branding and conceptual development is embedded in every aspect of the business from: cohesion for the facility, menu development and style, advertising and marketing, as well as website development.
Menu
Creative concept of menu to encompass branding, selected treatments and desired target market. Customize menu of services to be categorized by skin type or treatment. A written manual of all protocols for the services in the menu is created to maintain consistency for clients receiving services and will be customized utilizing all products and equipment utilized. An emphasis on concept and branding is embedded in the protocols for optimum client experience.
Packages/Memberships
Excellent method to expand clientele base, maximize client retention, increase monthly revenue with membership fees by creating exclusive services and incentives only available to members. Create packages to combine medical and skincare to increase cross over service revenue and optimize client experience.
Promotions/Event Planning
Monthly specials and events are proven methods of increasing clientele in the practice, promoting new services and products and increasing revenue. We customize: event planning itineraries for staff participation and ease of event process, event invites, special pricing and incentives for clients, rewards program for staff participation and more.
Marketing
We establish an annual marketing calendar that highlights new treatments and products, seasonal promotions, desired target market, emphasis on internal clientele/external clientele/local business cross networking. Methods of delivering these monthly specials are: email blasts, direct mailers, personal invitations to local businesses and community. A strategic marketing guideline is provided to support the monthly marketing calendar.
Retail & Service Sales
Analyze sales and develop incentive to increase sales within each department, one example: retail sales should be at least 20% of total monthly sales. Determine monthly sales goals for each department, support with a sales recap monthly for each employee to track performance. Benchmarks should be established for continued revenue growth to achieve monthly, quarterly and annual goals.
